Isabela Capeto entered the fashion world 25 years ago when she graduated in Florence, Italy. There began a successful career, built with exquisite work and a true Brazilian identity, which transformed the stylist into one of the most prestigious names in the country.


The decision to create her own brand came in April 2003, after going through important carioca brands. In the early years, Isabela participated in showrooms outside Brazil and started selling in international department stores, such as Barney’s New York, Saks, Harvey Nichols, Colette and Le Bon Marché, among many others, spread over a total of 49 different cities in the world.
Owner of a style that celebrates the craftsmanship, color and appreciation of the Brazilian product, Isabela has a unique personality. Her pieces are like works of art: handmade, and always with embroidery and applications that make each outfit unique.
Such creativity goes beyond her particular universe when Isabela takes the brand to new markets and generates successful businesses by extending her products to new audiences. Has partnered with brands like Pão de Açúcar, Delano, C&A, with the french market Monoprix, the american retail giant Macy’s… etc etc etc. A story that started in Rio de Janeiro and now and then conquers the world with 100% Brazilian creation.